In 1962, graphic designer Paul Rand redesigned the ABC logo into its best-known (and current) form, with the lowercase letters "abc" enclosed in a single black circle. The new logo debuted on-air on October 19 of the same year, with the goal to fully roll it out by the beginning of 1963.
On a gold background, there is a gold ABC circle logo, which after two diagrams of the logo are placed in, the logo zooms in as it syncs to the beat of the three-note ABC jingle.
English: The two-dimensional version of the logo for the American Broadcasting Company (ABC), a nationally-known commercial television network in the United States. Designed by Paul Rand, this logo was used from 1962 until replaced in 2007 by a three-dimensional equivalent, which can be seen here.
Explore the complete history, meaning, and evolution of the ABC logo. Discover how Paul Rand’s iconic 1962 design became one of the most enduring symbols in American broadcasting and modern corporate identity.
The ABC logo is a timeless classic that stands apart from other logos due to its simplicity. The emblem consists of bold black lettering against a white background, creating a stark, eye-catching, memorable contrast.
The original logo for ABC was created in 1945 and featured a three-leveled wordmark in black, placed on a white background. The “American Broadcasting Company” inscription was written in a title-case and executed in a traditional serif typeface, which looked modest, professional, and timeless.
Visuals: A flat version of the ABC logo of the time, now with a thicker font weight for its drawing letters, forms on a black background, which gets engulfed by twelve squares in different shades of blue, accompanied by the white word "Entertainment" fading in on a square to the logo's right.