CBS News: With Toys R Us Gone, Amazon Reportedly Creating Its Own Toy Catalog
SEATTLE, Wa. (CBS Local) - Amazon is looking to continue a tradition that seemed to have ended when Toys "R" Us closed for good on June 29. The online marketplace is reportedly planning to publish ...
With Toys R Us Gone, Amazon Reportedly Creating Its Own Toy Catalog
Last July, we wrote that Amazon is attempting to fill the void left by the recent demise of Toys R Us and would publish a holiday toy catalog, a strategy often employed by brick-and-mortar retailers.
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Amazon's first-ever printed toy catalog is already online and in people's mailboxes as the retail giant tries to capture the nostalgia of the holiday season with its "A Holiday of Play" shopping book.
Digital Trends: Amazon sends out physical toy catalog for kids of all ages this holiday season