The chain's first logo resembled a cowboy hat and was then known as "Arby's Roast Beef Sandwich". Some locations still carry it on its signage, but has been gradually disappearing as many of its stores have renovated. The "cowboy hat" motif has been used by the company since its inception.
The logo combines a bold serif wordmark of “Arby’s” with an abstract emblem that, together, forms the silhouette of a cowboy hat. This design captures the essence of the fast-food chain, linking it to the adventurous Wild West theme.
The Arby’s logo is one of the most iconic of its time, a logo that truly emphasizes the fast food industry and makes an impression. Although Arby’s may not be as famous as its competition, the famous fast-food chain has made its mark with its legendary roast beef sandwiches.
What is the Arby’s Logo? The Arby’s logo is a combination mark featuring a stylized red cowboy hat above a custom wordmark. It was redesigned in 2013 by the brand’s internal team. The hat represents the American West and positions Arby’s as a distinctly American brand with bold, hearty food offerings. How Has the Arby’s Logo Evolved Over Time?
Find the Arby's style guide with brand assets such as logos, colors, fonts, and more.
Arby’s logo uses essential graphic elements that resonate with the food industry. The famed hat and its red color featured in the logo design align with the food business.
In 1975, Arby’s underwent its first major logo redesign. While retaining the iconic cowboy hat, the new logo incorporated the company’s name in a more prominent and stylized manner. The typeface used for “Arby’s” was changed to a serif font, conveying a more formal and established look.