SHE SERVES: As the Australian Open gets underway in Melbourne this week, German brand Hugo Boss is lobbing its first collection of tennis clothing for women. Around the same time last year, Hugo Boss ...
PARIS — Hugo Boss is getting intense in its drive to build the three-year-old Boss Woman fashion business. Ditto in the women’s fragrance department — with the launch of Boss Intense this fall. Like ...
Hugo Boss hires Jason Wu to bring its sleepy 13-year old women's wear line up to par with its well-established menswear by aiming the highly-tailored apparel at professional women. WSJ "On Style" ...
DUBAI — Hugo Boss is making efforts to bridge the gap between the brand’s men’s and women’s lines. “We need to bring the woman closer to the [Boss] man and build on our heritage — it’s suiting, it’s ...
Wall Street Journal: A Jason Wu Makeover for the Hugo Boss Woman
Forbes: Hugo Boss Believes It Can Reach $5.6 Billion By 2025, But Some Need More Convincing
Hugo Boss is a company with grand ambitions. Upon joining the company in June 2021, newly appointed CEO Daniel Grieder launched a strategic growth initiative called Claim 5 to take the German luxury ...
Hugo Boss Believes It Can Reach $5.6 Billion By 2025, But Some Need More Convincing
Marketing Week: Hugo Boss’s top marketer on ‘recontextualising’ the Hugo brand post-restructure
Following the division of Hugo Boss into Hugo and Boss four years ago, the Hugo brand is now stepping into the spotlight for the first time as the business looks to establish a distinct identity for ...