Campaign Asia: Why do it, Nike? What makes a good brand logo?
Branding What is a Brand? A brand is any distinctive feature like a name, term, design, or symbol that identifies goods or services. What is Brand Marketing? Brand marketing is the approach used by companies to promote and establish a brand in a market by creating a unique identity, values, and perceptions that differentiate it from competitors.
Looking to introduce a new brand extension into the market? A new Journal of Marketing study shows how companies can devise more successful brand extension strategies.
American Marketing Association | AMA - American Marketing Association Article Marketing’s Most Overlooked Advantage: Brand Presence In A Digital World, Marketers Must Remember To Optimize For Presence Marketing has never been better at optimization. Campaigns can now be targeted by behavior, adjusted in real time and measured across dozens of performance indicators. Algorithms help brands ...
Content & Branding is the “what” of marketing. This domain includes the creation and management of all digital and physical media created to promote the brand or a specific product or service. Regardless of media or communication, all marketers need to keep the organization’s brand identity and voice at the center of all marketing efforts.
What is User-Generated Content? User-generated content (UGC) is any content made by people (customer lookalikes) rather than the brand itself. This includes Instagram stories about new purchases, tweets complimenting customer service, or blog posts sharing product experiences. UGC is genuine content created by individuals about their experiences with a brand. This content normally offers a ...
How do different design elements affect brand perceptions? A new Journal of Marketing study explores how marketers can capitalize on the power of perception.