Fast Company: Why Lacoste turned its iconic crocodile logo into a goat
The Lacoste crocodile logo was made in honor of founder René Lacoste’s nickname as a tennis player, and the French apparel brand’s codes prohibits it from being messed with. For the U.S. Open, though, ...
ABC30 Action News: Lacoste crocodile logo on polo shirts to be replaced temporarily by endangered species
The iconic crocodile logo on Lacoste polo shirts is going away. At least temporarily - and for a good cause. The brand announced the crocodile will be replaced by designs of 10 endangered animal ...
Lacoste crocodile logo on polo shirts to be replaced temporarily by endangered species
As the U.S. Open heats up, tennis’s biggest stars are dressed a little differently. Lacoste is temporarily replacing its trademark crocodile logo with a goat, as brand spokesperson Novak Djokovic ...
Lacoste temporarily replaced its polo shirts' crocodile logo with the images of 10 endangered species to help counter the threat of extinction. Lacoste temporarily replaced its polo shirts' crocodile ...
French sportswear brand Lacoste may be best known for its crocodile logo, but it’s clearly willing to change up its main point of recognition to collaborate with another brand that has global, instant ...
LONDON (Reuters) Jan. 3 Two dentists have won a second legal battle with French fashion giant Lacoste over the right to use a toothy crocodile on the sign outside their surgery, the government ...
Yahoo! Sports: After A While Crocodile: Lacoste Alters US Open Kit For Novak Djokovic