Huffington Post UK: Women With Tattoos Photography Project Challenges Double Standards Around Femininity (PICTURES)
Scripts of Femininity ‘ Femininity ’ is a familiar term. Conversations about being feminine are common in everyday life and many people use the word ‘feminine’ to describe themselves and others. They may equate femininity with being a woman who embodies characteristics like being nurturing, sensitive, demure, or sweet. But femininity cannot be understood as a fixed set of essential ...
A feminist-inspired femininity is created and consumed through sharable and networked content, from user-generated hashtags (e.g. #effyourbeautystandards, #nomakeupselfie) to commercial campaigns selling products with feminist-inspired messaging, which often draw on the recognisable feel-good factor of Dove-style advertising [42].
Such theoretical concepts as masculinity, femininity, androgyny, sex-role identification or orientation, and, most recently, gender schemata (Bern, 1981a; M a r k u s , Crane, Bernstein, & Siladi, 1982) MASCULINITY AND FEMININITY 3 have been implicated in this research, the BSRI and P A Q typically being identified as measures of these constructs.
Table 2 presents the analysis of metaphors from six major brands and reveals how they frame femininity, thereby creating gendered views in advertising. These metaphors serve as societal markers of femininity, objectifying or empowering women in various ways.
Framing of femininity: A cognitive study of gendered metaphors in brand ...
Pixels, Poses, and Power: A multimodal analysis of Self-Representation and femininity among female fitness influencers on Chinese social media
The first part of the article explores how the appearance of femininity as a form of cultural capital is utilized and theorized. It also shows how femininity is known and judged and frequently mis-recognised through historical classed positions that are premised on appearance being read as a value of personhood.