Retail TouchPoints: Home Depot Rebrands Retail Media Network as Orange Apron Media
The Home Depot has revamped and rebranded its retail media network, which first launched in 2018. Previously known as Retail Media+, the offering has been renamed Orange Apron Media. The announcement ...
In a rapidly evolving retail media landscape, Home Depot is taking a distinctly different approach. While many retailers scramble to launch advertising networks focused primarily on monetizing their ...
The retailer is emphasizing its pivot to pro sales in new advertising. The Home Depot thinks that since retail media networks are growing so fast they’ve eclipsed TV advertising, they deserve as much ...
Yahoo Finance: Home Depot helps advertisers reach DIY audiences on Reddit and Pinterest
The Drum: Why Home Depot put its merchants on stage at its retail media upfronts
Why Home Depot put its merchants on stage at its retail media upfronts
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Advertisers will be able to launch Reddit campaigns directly through Orange Apron Media’s self-service portal as part of an industry-first integration.