GosuGamers: Xbox is back, as Microsoft drops “Microsoft Gaming” in brand reset
Windows Report: Xbox Announces Major Reset Plan & Branding Shift, Asha Sharma Says “We Are Xbox”
"We Are Xbox” becomes core identity as new CEO Asha Sharma announces a major Xbox reset plan and branding shift.
Xbox Announces Major Reset Plan & Branding Shift, Asha Sharma Says “We Are Xbox”
CNET: Selling or Giving Away Your Old Xbox? Make Sure You Factory Reset It
Selling or Giving Away Your Old Xbox? Make Sure You Factory Reset It
The FPS Review on MSN: Xbox Insider Members Beware: Latest Update Can Do a Factory Reset on Console and Remove User Profile
Xbox Insider Members Beware: Latest Update Can Do a Factory Reset on Console and Remove User Profile
Xbox CEO Asha Sharma has scrapped the Microsoft Gaming brand, restoring the Xbox name in a bid to refocus on core fans and address player frustrations. The move comes with a new strategy centered on ...
That naming is now being rolled back, with Microsoft drawing a clearer line between internal structure and outward identity. The same idea appears in a memo published on Xbox Wire on 23 April 2026, ...
Learn how to protect your personal information before reselling or gifting your Xbox Series X, Xbox Series S or Xbox One. Mary-Elisabeth is an associate writer on CNET's How-To team. She's a recent ...
Xbox Insider members should keep an eye out for the latest update as they could end up with another 1st time experience upon rebooting their console. Sadly, with just about any kind of technology that ...