ISpot is launching a new cross-platform outcomes measurement platform with Paramount Global as a charter user, bringing both internal measurement partners and the ability to onboard first-party ...
ISpot signs Paramount for new TV outcomes measurement platform - Ad Age
ISpot.tv is launching a new streaming TV measurement suite with metrics around how connected TV networks deliver unique audiences, consistent co-viewing across publishers and tracking of how ...
Paramount Global chose iSpot.tv as a currency option for linear and streaming TV in the U.S., with measurement and trading on the measurement company’s data expected to begin in the first ...
ISpot.tv has gotten full certification from the U.S. Joint Industry Committee, which determined the measurement company is ready to be used as currency for age-gender person-level demographics ...
ISpot.tv has completed a key phase in its integration with Google’s Ads Data Hub clean room, which will give advertisers the ability to evaluate total ad impressions and de-duplicated audience ...
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.)
ISpot.tv is acquiring 605 in the first combination of contenders trying to end Nielsen's dominance of TV and cross-platform audience measurement.
Nielsen rival iSpot buys 605 as it bets on measurement ... - Ad Age
ISpot.tv has hired Leslie Wood as its chief research officer, giving the Nielsen measurement challenger a high-profile addition.
The U.S. Joint Industry Committee has conditionally certified Comscore, iSpot.tv and VideoAmp for audience measurement, anointing what industry had already identified as the leading contenders to ...
iSpot Launch Event | iSpot’s New AI Platform with GM and Super Bowl LX Insights Hosted by AdAge 17 views 1 month ago