Yahoo: From McDonald's to Kellogg's: Why are so many brands ditching their logo?
From McDonald's to Kellogg's: Why are so many brands ditching their logo?
Former Kellogg's Café, Union Square (Manhattan) The Kellogg Company, doing business as Kellogg's, [1] was an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produced breakfast cereal and convenience foods, including crackers and toaster pastries, and marketed their products under the brands Corn Flakes, Rice Krispies, Frosted ...
Explore everything WK Kellogg Co® to learn about our food, company history, and commitment to sustainability, nutrition, and giving back to communities.
In October 2023, Kellogg Company finalized the separation of its North American cereal business, resulting in two independent, public companies – Kellanova and WK Kellogg Co
Kellogg’s was founded as the Sanitas Food Company in 1900 by the brothers W.K. Kellogg and Dr. John H. Kellogg. The duo founded their company after developing a way to produce crunchy, flavorful flakes of processed grain that proved popular among the patients at Dr. Kellogg’s Battle Creek Sanitarium.
WK Kellogg Co[a] is an American food manufacturing company, split from Kellogg's on , and headquartered in Battle Creek, Michigan. It was formed in October 2023 as part of Kellogg's spin-off of its North American breakfast cereal business, and it existed as an independent company for about two years before being acquired.
Why the Split? Over the past several years, Kellogg’s ® has been on a journey to transform its portfolio, enhancing performance and increasing value for all its stakeholders. The announcement to spin off the North American cereal business was the next step in that transformation.