ELLE: These Sophisticated Knit Dresses Will Get You Through the Rest of the Winter Season
Spring can’t come soon enough. Between the frigid temperatures and the snow, the last thing you want to think about is how to get dressed for your day. This is where the best knit dresses, the MVP of ...
These Sophisticated Knit Dresses Will Get You Through the Rest of the Winter Season
London Evening Standard: Best knitted jumper dresses for style and warmth this autumn
Vogue: Knitted, Draped, or Sequinned—How to Style the Best Dresses of Winter
The plural possessive is "ladies'." "Lady" is singular, so if you were referring solely to one woman's shoes, it would be "the lady's shoes." As for your second question, I'm assuming you're referring to a group of women in your salutation of them, so it would be "Good morning, ladies." And as you're addressing them directly, the comma preceding "ladies" is necessary.
Hence, there is no ambiguity with the men, and for the same reason no ambiguity with the ladies. Ladies is the plural form of lady, so the apostrophe goes to the right - ladies'. If you are wondering why we don't write ladies's, it is because ladies is one of the exceptions, along with girls', parents', players', weeks' and even Klingons'
Ladies Captain means the Captain responsible for Ladies Golf elected to represent the Lady Members at Club and County level and to fulfil [sic] any requirements of the relevant Golf Association.
It probably has to do with the phonetic and metrical properties of "ladies and gentlemen" versus "gentlemen and ladies." Say them both out loud and see which one sounds better to you, intuitively.