Type “When did women start…” into Google and one of the top autocomplete suggestions to pop up is, “When did women start shaving?” The answer goes back centuries. Hair removal – or otherwise – has ...
New York Daily News: Feminine razor company airs ad of women actually shaving body hair
The razor company Billie says its ad depicting women actually shaving their body hair is the first in 100 years’ worth of advertising campaigns. The “female-first shave and body brand” is tackling the ...
mic: Shaving and razor brand Billie finally brings actual body hair to a women’s shaving campaign
Maybe you hadn’t noticed but, before today, most — if not all — shaving ads aimed at women showed them shaving completely hairless skin. Like, here is an ad for a Gillette Venus razor. “We did a lot ...
Shaving and razor brand Billie finally brings actual body hair to a women’s shaving campaign
The plural possessive is "ladies'." "Lady" is singular, so if you were referring solely to one woman's shoes, it would be "the lady's shoes." As for your second question, I'm assuming you're referring to a group of women in your salutation of them, so it would be "Good morning, ladies." And as you're addressing them directly, the comma preceding "ladies" is necessary.
Hence, there is no ambiguity with the men, and for the same reason no ambiguity with the ladies. Ladies is the plural form of lady, so the apostrophe goes to the right - ladies'. If you are wondering why we don't write ladies's, it is because ladies is one of the exceptions, along with girls', parents', players', weeks' and even Klingons'