bleedingcool: Build Your Own Rocks with the New LEGO Ideas Mineral Collection
A new LEGO Ideas set is coming to life as fans can leave that dirt behind and pick up some bricks with the LEGO Ideas Mineral Collection. The set features 880 pieces and is designed for adult ...
Lego ... Lego (/ ˈlɛɡoʊ / ⓘ, LEG-oh; Danish: [ˈle̝ːko]; [1] stylised as LEGO) is a brand of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark.
Lego A/S, [7] also known as the Lego Group (stylised as the LEGO Group), is a Danish construction toy manufacturer and media company based in Billund. [8] It manufactures Lego -branded toys, consisting mostly of interlocking acrylonitrile butadiene styrene (ABS) plastic and rubber bricks.
Many of Lego's shipments were returned, following poor sales. In 1955, Lego released the "Town Plan" using plastic Lego building bricks as the system. While initially moderately received, the original building bricks were hampered by their limited "locking" ability and lack of versatility.
By April 2020, Universal Pictures established a five-year deal for exclusive rights for the production of further Lego films with The Lego Group; the four existing Lego films made by Warner Bros.
Godtfred Kirk Christiansen becomes junior managing director of Lego, and soon has the idea to turn Lego bricks into a building system. Lego windows and doors are introduced.
A Lego minifigure, often simply referred to as a Lego figure or a minifig, is a small plastic articulated figurine made of special Lego bricks produced by Danish building toy manufacturer The Lego Group.