Lego ... Lego (/ ˈlɛɡoʊ / ⓘ, LEG-oh; Danish: [ˈle̝ːko]; [1] stylised as LEGO) is a brand of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark.
Lego A/S, [7] also known as the Lego Group (stylised as the LEGO Group), is a Danish construction toy manufacturer and media company based in Billund. [8] It manufactures Lego -branded toys, consisting mostly of interlocking acrylonitrile butadiene styrene (ABS) plastic and rubber bricks.
Many of Lego's shipments were returned, following poor sales. In 1955, Lego released the "Town Plan" using plastic Lego building bricks as the system. While initially moderately received, the original building bricks were hampered by their limited "locking" ability and lack of versatility.
By April 2020, Universal Pictures established a five-year deal for exclusive rights for the production of further Lego films with The Lego Group; the four existing Lego films made by Warner Bros.
Lego Modular Buildings (stylized as LEGO Modular Buildings) is a series of Lego building toy sets introduced in 2007, with new sets usually being released annually.
A Lego minifigure, often simply referred to as a Lego figure or a minifig, is a small plastic articulated figurine made of special Lego bricks produced by Danish building toy manufacturer The Lego Group.
A Lego Store, sometimes referred to as a Lego Imagination Center, is a retail store operated by The Lego Group that specializes in selling only Lego products, similar to Apple Stores or Disney Stores.
The Lego Movie (franchise) ... The Lego Movie is an American media franchise and shared universe based on Lego construction toys. It began with the 2014 film The Lego Movie, which was directed and written by Phil Lord and Christopher Miller.