Ever wondered how the adidas logos came to be? Discover the history of adidas logos and the purpose behind each design evolution, from 1949 until today.
Despite its simplicity, the logo conveys the brand’s core message: a focus on sport, a direct link to footwear, and lightness and comfort. This mark became the starting point for Adidas and Puma, which later grew out of a single small shoe factory founded by the Dassler brothers.
Rudolf created his own company, “Ruda”, which later became Puma. The Adidas logo as we know it today is an iconic image featuring three stripes (in varying sizes) atop a sans-serif wordmark. There have been a number of Adidas symbols over the years.
Discover the history and meaning behind the iconic Adidas logo. Learn how this symbol evolved and what it represents in the world of sports and fashion.
Explore the evolution and design principles behind the iconic Adidas logo. Learn about its history, symbolism, and impact on brand identity.
This article traces the history of the Adidas logo, explains the meaning behind each major redesign, and explores how consistent visual identity helped Adidas build one of the most recognizable brands in the world.
The Adidas brand logo has undergone numerous transformations over the years in response to changing circumstances and new product launches. A logo is essential for any brand as it attracts attention ...
Yahoo! Sports: I love the clever secret design of Adidas' new logo
Adidas has a fresh new logo for its new 2026 World Cup kits. Featuring a UV print that unveils a hidden monogram, the logo-within-a-logo design is a playful twist on the brand's iconic emblem. Thanks ...