The Verge: L’Oreal’s newest gadget takes the mess out of coloring your hair
Millions of people worldwide color their hair at home, and even more began doing so after the lockdown brought on by the Covid-19 pandemic in 2020. According to L’Oréal, the at-home hair color ...
Forbes: L'Oréal Builds On Hair Color Legacy With New Products For Home Use And Salons
L'Oréal Builds On Hair Color Legacy With New Products For Home Use And Salons
Mashable: Wave a magic wand over your faded roots with L'Oreal's at-home hair dye device
Wave a magic wand over your faded roots with L'Oreal's at-home hair dye device
At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...
Women's Wear Daily: L’Oréal’s Latest Tech Aims to Make Hair Color Mistake-proof
At CES on Monday, L’Oréal took aim at one of beauty’s most challenging pandemic-era dilemmas: How to achieve great results from at-home hair color. The company’s answer comes in the form of Colorsonic ...
Forbes: A New Tool By L’Oréal Paris Is Revolutionizing At-Home Hair Color
Coloring hair at home comes with plenty of struggles. First, there’s the task of playing cosmetic chemist and mixing the color, worrying that if you don’t blend the formula just right it might look ...
Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. L'Oréal's Colorsonic, left, and its components at right, ...
Recall: April 2020. The pandemic had just begun to settle in, and the quarantined population was beginning to miss some of its creature comforts. Religious salon-goers were turning to at-home color ...