CNBC: Gen Z and social media are helping men’s makeup go mainstream. The beauty industry is trying to capitalize
Men’s makeup is emerging as one of beauty’s most lucrative growth areas, fueled by Gen Z men, social media and shifting attitudes toward masculinity. Global men's grooming sales are expected to climb ...
Gen Z and social media are helping men’s makeup go mainstream. The beauty industry is trying to capitalize
MSN: Gen Z and social media are helping men’s makeup go mainstream. The beauty industry is trying to capitalize
MSN: "Real men wear makeup": when beauty becomes a new art of masculinity
Makeup is no longer a fringe phenomenon reserved for a select few influencers or specific circles. In 2025, the men's beauty industry is undergoing a true cultural revolution, driven by a generation ...
"Real men wear makeup": when beauty becomes a new art of masculinity
Yahoo: More Men Are Wearing Makeup Than Ever — We Talked To 5 Of Them
Add Yahoo as a preferred source to see more of our stories on Google. Bach Buquen, an influencer with over 6 million followers, creates viral videos that are meant to normalize men wearing makeup.
More Men Are Wearing Makeup Than Ever — We Talked To 5 Of Them
Forbes: Makeup For Men Is More Than A Trend—It’s A Rapidly Rising Market
Makeup For Men Is More Than A Trend—It’s A Rapidly Rising Market
Rolling Out: 5 wild ways men’s makeup just changed the beauty industry
MSN: More men wearing makeup in Japan as influence of 'K-beauty' grows
TOKYO -- There's been an increase in men in Japan incorporating cosmetics into their daily grooming routines, focusing on skin care and light makeup to maintain a healthy-looking glow. The expansion ...