Yahoo: Bill O Boyle: Mister Softee and the music of my childhood
The Times Leader: Beyond the Byline: Mister Softee and the music of my childhood
WILKES-BARRE — On a recent drive through the homeland — Plymouth, Pa. — I turned down Gaylord Avenue, and halfway down, I saw it — a Mister Softee truck. The familiar music of my childhood was playing ...
New York Post: Mister Softee playing hardball with rogue NYC operators accused of ripping off iconic music, brand
Mister Softee playing hardball with rogue NYC operators accused of ripping off iconic music, brand
Mister Softee is playing hardball. Owners of the iconic ice cream truck franchise want to put the freeze on three rogue operators — two in Queens and one in the Bronx — for ripping off its signature ...
I say this every time that the Mister rings his bells: Mrs. Softee is lonely during the torrid nights of a New York summer, wondering for whom her man plays his song. Mister Softee is no damn good, ...
It’s a muggy morning at the Mister Softee headquarters in Runnemade, NJ. While most New Yorkers are retreating to the temporary oasis of Rockaway Beach or a friend of a friend’s air conditioned loft, ...
The Atlantic: Is Mister Softee the Most Divisive Issue of Our Summertime?
The Mister Softee trucks have been rolling down my block for months, since well before it was even remotely summer (or perhaps more worrisomely, I've simply been hearing the song in my head). But now ...
The official start of summer means it's time for the return of the annual urban earworm, the Mister Softee jingle. Resistance is futile, so here instead is another way to fight: reappropriation. The ...