One of the biggest names in alt dairy has lost a trade mark case in the UK. According to today’s judgement, Oatly can no longer use its famed slogan “Post Milk Generation” for oat-based drinks or ...
Plant-based drink maker Oatly has lost a long-running legal battle over its use of the word "milk" in its marketing. The Swedish company tried to trademark the slogan "post-milk generation" in the UK ...
Women's Health: Oatly banned from using word ‘milk’ — what it means for plant-based products
Oatly banned from using word ‘milk’ — what it means for plant-based products
Food: Oatly bets on coffee and science to fuel plant-based milk’s comeback
Oatly defends processed food, doubles down on coffee and pushes for the next wave of plant-based milk growth Despite waning plant-based milk sales – which dropped for the first time in years in 2025 ...
AOL: Oatly was a pioneer in the world of oat-based dairy challengers. As milk makes a comeback, it has to prove its drinks are more than a fad
Oatly was a pioneer in the world of oat-based dairy challengers. As milk makes a comeback, it has to prove its drinks are more than a fad
Food: Oatly’s strategy: Driving plant-based milk’s growth through taste, creativity and sustainability
With a slump in sales of plant-based milk in the US, you might expect Oatly’s North American chief to be feeling anxious. But that’s not the vibe of German-born Helge Weitz. With a career spanning ...
Fast Company: MAHA is betting on whole milk. Oatly is betting on coffee and punk
Dairy is having a moment. Influencers on social media are drinking raw milk, consumers are going back to cow’s milk, and Republicans are pushing for whole milk’s return to school cafeterias. Oatly ...