Few symbols are as recognizable as the Starbucks siren, and, like most icons, her look has adapted to the changing times. Our original logo, designed by Terry Heckler in 1971, depicted a bare-breasted figure surrounded by our name (then “Starbucks Coffee, Tea and Spices”).
The Starbucks logo is one of the most recognizable and visually distinctive in the world, belonging to a coffee company with a global network of coffeehouses, now totaling over 30,000 in 76 countries.
Discover the full Starbucks logo evolution — from the original 1971 mermaid to today’s iconic siren. Learn the history, meaning, and design changes behind one of the world’s most famous logos.
What is the Starbucks Logo? The Starbucks logo features a twin-tailed siren (or mermaid) enclosed in a circular green design. Introduced in its current form in 2011, the logo was refined by Lippincott agency. It symbolizes the seafaring history of Seattle and the allure of coffee.
Here is every logo design the company has used throughout its history. The first Starbucks store opened in 1971, located at Seattle's historic Pike Place Market. It was 1,000 square feet with...
In this article, we’ll take you on a voyage through the history and evolution of the Starbucks original logo, from the very beginning to its modern appearance.
Starbucks' iconic cups, stamped with the two-tailed siren logo, appear everywhere: on commuter trains, in airport terminals, in paparazzi photos, in a medieval feast scene on HBO’s “Game of ...
How much do you know about the Starbucks logo history? Here’s a complete guide to the history of the famous emblem.
Campaign Asia: Starbucks drops 'coffee' from logo as it eyes brand extensions