Few symbols are as recognizable as the Starbucks siren, and, like most icons, her look has adapted to the changing times. Our original logo, designed by Terry Heckler in 1971, depicted a bare-breasted figure surrounded by our name (then “Starbucks Coffee, Tea and Spices”).
The Starbucks logo is one of the most recognizable and visually distinctive in the world, belonging to a coffee company with a global network of coffeehouses, now totaling over 30,000 in 76 countries.
Starbucks has one of the world's most iconic logos. Find out about the Starbucks logo's history, meaning, design influences, and evolution.
What is the Starbucks Logo? The Starbucks logo features a twin-tailed siren (or mermaid) enclosed in a circular green design. Introduced in its current form in 2011, the logo was refined by Lippincott agency. It symbolizes the seafaring history of Seattle and the allure of coffee.
In this article, we’ll take you on a voyage through the history and evolution of the Starbucks original logo, from the very beginning to its modern appearance.
The green and white Starbucks logo is truly iconic, but its design has undergone quite an evolution throughout the company's decades-long history.
The Starbucks siren, sometimes called the Starbucks mermaid, has become a cultural phenomenon, with countless influencers showcasing the Starbucks symbol with its eye-catching star on social media. Today, we will be taking a closer look at the evolution of the Starbucks logo.
Starbucks legendary logo design is the brainchild of Terry Heckler, who poured over old marine books until he came up with a logo based on an old 16th-century Norse woodcut: a two-tailed mermaid.