Pepsico Logo

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Evolution of the PepsiCo corporate logo from 1965 to 2025, highlighting the company’s shift toward a more modern, approachable, and purpose-driven visual identity.

During the company's acquisition of Quaker in August 2001, PepsiCo changed its logo. The new logo was created by Landor Associates. It keeps the globe motif but makes it less schematic and more lively. It also loses its connection to the Pepsi identity.

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Pepsico Logo PNG. The PepsiCo logo demonstrates that behind it stands not a single carbonated beverage but a large portfolio of products, ranging from chips and cereals to sports drinks and prebiotic lemonades. The emblem brings together images of earth, water, and a smile.

PepsiCo's new logo debuted today, replacing one that had been in place for a quarter of a century. PepsiCo owns more than 500 brands, but when asked to name them, only 21% of consumers can...

PepsiCo's First New Logo in 25 Years Marks Its Shift to a ... - Adweek

The new PepsiCo logo is a white lowercase “p” surrounded by several different forms.

PepsiCo just got its first new logo in almost 30 years, and it looks ...

Find the PepsiCo style guide with brand assets such as logos, colors, fonts, and more.

Fast Company: PepsiCo just got its first new logo in almost 30 years, and it looks nothing like Pepsi

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The new PepsiCo brand identity, which includes a fresh wordmark, logo, and tagline, is the company’s first rebrand since 2001. The company has had three different corporate identities since its ...

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