Editor’s note: This article has been updated with additional details throughout. SunTrust’s familiar blue-and-orange logo is being ditched for the purple design of its new company’s brand name, Truist ...
Business Insider: 157-Year-Old Aetna Tries To Get Trendy With New Purple Logo
The $470 billion-asset company, formed by the $30 billion merger of BB&T and SunTrust Banks, debuted its brand Monday. The purple logo, a blend of the prior banks' burgundy and blue colors, ...
Search Engine Land: New Purple Yahoo Logo To Demonstrate Its New Start?
TechCrunch reports that Yahoo is testing out a new purple logo. The new logo, as shown in the picture from TechCrunch, shows Yahoo changed the font to a more curvy look and went from red to a purple ...
The unexpected death of music legend Prince has shocked so many around the world. Google has recognized his passing with a special purple rain “doodle,” as Google’s special logos are called. The ...
Fast Company: Marissa Mayer on Yahoo’s 20-Year Love Affair With The Color Purple
Aetna, the venerable health insurance giant based on a Victorian campus in Hartford, Conn., has given itself a makeover it hopes will make it feel young again. The new corporate logo is in a modern, ...
Yahoo has changed its logo for the second time in 25 years, after its recent change back in 2013 -- before that, it had the same logo from when Yahoo first opened its doors in 1995. The company teamed ...
The specific colors used in a company's logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers, research shows. The study revealed that blue logos invoked ...