When you see (PRODUCT)ᴿᴱᴰ printed on the back of an iPhone, or a brand name inside red parentheses on any type of product, it means that the product is the result of a partnership between a brand and (RED)—and it helps fight AIDS and save lives.
Products (RED) partners with the world’s most iconic brands to create (RED) versions of your favorite products. When you shop (RED) with our partners, your choice helps raise money, heat, and urgency for global health crises.
How (RED) Works Founded by Bono & Bobby Shriver in 2006 to fight AIDS, (RED) partners with the world’s most iconic brands and people to create products and experiences that raise money, heat, and urgency to fight against global health injustice.
Shop (RED) When you choose (RED), your choices raise money, heat, and urgency for the fight to end AIDS. Now, more than ever, your choices count.
(RED) was founded by Bono and Bobby Shriver at the World Economic Forum in Davos, Switzerland in 2006. Now, 20 years later, (RED) is back in the mountains where it all began to talk about the progress made in the AIDS fight and what’s still needed to overcome the challenges that remain. We’re closing out our 2026 (RED) Talks at Davos series with (RED)’s Managing Director, Kate Charles ...
(RED) Talks at Davos 2026: (RED)'s Kate Charles and Huw Davies Talk 20 ...
(RED), Snapdragon, and Manchester United return for year two to raise awareness and funding for the global fight against health injustice. For the second year in a row, the (RED) logo will appear on the front of Manchester United’s iconic red shirt at two 2026 fixtures: the men’s team match versus Brentford on April 25 at Old Trafford and the women’s team match versus Tottenham Hotspur ...