Women's Wear Daily: Silver Jeans Amplifies Denim Lifestyle With Rock ‘n’ Roll-infused Spring Campaign
Women's Wear Daily: Silver Jeans’ New CEO Suzanne Silverstein Works to Modernize Denim Brand’s Image and Diversify Offerings
For its 2025 spring campaign, Silver Jeans doubled down on its two most important assets — denim and silver. “It’s a celebration of denim as a lifestyle,” said Suzanne Silverstein, chief executive ...
Yahoo: Silver Jeans’ New CEO Suzanne Silverstein Works to Modernize Denim Brand’s Image and Diversify Offerings
For the 103-year-old Western Glove Works, operator of Silver Jeans, it’s time to get its denim story out in a telling way. “That’s been the missing link,” said Suzanne Silverstein, chief executive ...
Silver Jeans’ New CEO Suzanne Silverstein Works to Modernize Denim Brand’s Image and Diversify Offerings
Canadian-based Silver Jeans Co. has a spate of initiatives under way that include recasting the brand as more youthful resource, restructuring its marketing team and partnering with a fashion ...
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Women’s jeans transition effortlessly into smart-casual settings when the wash and finish are selected with intent. Saturated dark indigos and crisp blacks lend themselves to more polished environments, especially when paired with tailored blazers or silk shirts.