The race to be the number one most popular sports drink continues to heat up amongst different beverage brands. Back in 2023, Powerade underwent a major rebranding, complete with a new look, marketing ...
USC Athletics and POWERADE announced Thursday that they have reached a long-term partnership agreement which makes POWERADE the Official Sports Drink of University Athletics. USC Athletics is proud to ...
NEW YORK -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable oil, had been ...
Coca-Cola has made BodyArmor the official sports drink of the NCAA, replacing Powerade. Coca-Cola is naming BodyArmor the official sports drink of the 2026 NCAA, replacing Powerade and expanding its ...
The Coca-Cola Company is taking its sports drink brand Powerade outside of sports drinks with the launch of a functional waters range with Powerade Power Water. It marks the first product innovation ...
The official sports drink of the 2026 FIFA World Cup is launching a limited-time ‘Legacy Lineup’ of new flavors.
Yahoo Sports: Powerade Wants to Fuel All Athletes Ahead of the World Cup
The country’s two most popular sports drinks brands launched new soccer-focused campaigns Thursday ahead of the 2026 FIFA World Cup in North America, both of which feature high-profile global soccer ...
Yahoo: Coca-Cola Sports Drink to 'Set a New Standard' With 'Functional' Product
Add Yahoo as a preferred source to see more of our stories on Google. The rumors are true! Powerade is getting a new subline. Months ago, whispers of what was to come from the Coca-Cola brand sports ...