Business Insider: Publicis Groupe disrupts sports marketing landscape with acquisition of 160over90
PUBLICIS GROUPE DISRUPTS SPORTS MARKETING LANDSCAPE WITH ACQUISITION OF 160OVER90 160over90 will be integrated with Publicis Sports and powered by the Groupe’s technology assets, Epsilon data, and ...
Publicis Groupe has acquired global sports marketing and entertainment agency 160over90 as the company aims to “disrupt” the sector. 160over90 is a division of WME Group, the owner of talent agency ...
Los Angeles Business Journal: WME Sells Sports Marketing Agency for $500 Million
Beverly Hills-based talent and media management firm WME Group is unloading sports-marketing agency 160over90 to a French advertising group. Publicis ...
Publicis Groupe is acquiring the sports-marketing agency 160over90 from talent firm WME Group as sports becomes an increasingly essential channel for brands seeking mass reach. The French advertising ...
Publicis Groupe aims to "disrupt" the sports marketing sector after acquiring global sports and entertainment agency 160over90. A division of WME Group, the owner of talent agency William Morris ...
Publicis Groupe has acquired sports marketing agency 160over90 from talent management and media firm WME Group, according to a press release. Financial terms of the transaction were not disclosed. The ...
Yahoo Finance: Chris Guinness Leaving IMG After 30 Years, Barney Francis Named Chief Business Officer of Sports Marketing Agency
IMG announced several senior-level executive changes as the sports marketing agency looks to establish a more centralized leadership structure. Chris Guinness, IMG’s EVP, global head of commercial for ...
Chris Guinness Leaving IMG After 30 Years, Barney Francis Named Chief Business Officer of Sports Marketing Agency
NEW YORK (AP) The U.S. Justice Department's targeting of FIFA, soccer's global governing body, has put a spotlight on the powerful role that marketing firms play in the global sports arena. Such firms ...