Find your children’s favorite toy brands like Star Wars, Barbie, and Calico Critters at the Barnes & Noble Toy Store. Our expansive collection of toys for kids includes electronic toys and science kits to help educate children in a fun and engaging way.
Yahoo: Target's 2024 top toy list with LEGO, Barbie exclusives; many toys under $20
Target's 2024 top toy list with LEGO, Barbie exclusives; many toys under $20
The hugely popular Barbie movie may do something for the Ken doll that 60-plus years on toy store shelves couldn’t do: Get him into the National Toy Hall of Fame. The Ken doll is one of 12 iconic toys ...
Baseball cards, Nerf toys, Cabbage Patch Kids and the Fisher-Price Corn Popper are all entering the National Toy Hall of Fame. One classic toy that didn't make the cut? Barbie's on-again, off-again ...
Los Angeles Times: AI toys and games? Barbie maker Mattel teams up with OpenAI to create new products
AI toys and games? Barbie maker Mattel teams up with OpenAI to create new products
USA Today: Target's 2024 top toy list with LEGO, Barbie exclusives; many toys under $20
New York Post: 15 best Barbie dolls and toys in honor of the 2023 ‘Barbie’ movie
15 best Barbie dolls and toys in honor of the 2023 ‘Barbie’ movie
Newsweek: All the Bizarre Toys Mattel Wants To Turn Into Movies After Barbie Success
All the Bizarre Toys Mattel Wants To Turn Into Movies After Barbie Success
Barbie has a new team of powerhouse lobbyists. Mattel, the maker of Barbie, Hot Wheels and other iconic toys, hired a new lobbying firm this week, marking its return to the Washington influence game ...