AOL: Tree Hut's Rebrand Draws Backlash From Fans: 'It Looks Like It's for Kids'
Tree Hut debuted a rebrand on Dec. 26, 2025, and fans are not happy about the new look. The beloved bath and body care line, which was founded back in 2002 and has been a staple for the "everything ...
Tree Hut's Rebrand Draws Backlash From Fans: 'It Looks Like It's for Kids'
MarketWatch: Tree Hut Makes Super Bowl Debut With Creator-Led Ad Campaign That Rewrites the Rules of Self-Care
Tree Hut Makes Super Bowl Debut With Creator-Led Ad Campaign That Rewrites the Rules of Self-Care
Berkshire Eagle: A Glow Up for Tree Hut: Encouraging Consumers to "Uncontain Yourself"
Viral body care brand combines self-care and self-expression for a bold new look and feel The scent-forward body care brand, Tree Hut, unveils a new identity shaped by the virality of its social ...
Tree Hut, a popular body scrub brand that's recorded a 2.5 million following on TikTok and Instagram, just launched its first omnichannel campaign. Developed with Bakery, its new creative AOR, the ...
Women's Wear Daily: Tree Hut’s Parent Company Is Launching a Gen Alpha Bath Brand
Tree Hut parent company Naterra is looking beyond body scrubs. The Texas-based conglomerate, which also owns baby care brand Baby Magic and launched Bdy., a Millennial-focused body care line, in 2025, ...
Interior Alaskan forests have only six native tree species: white spruce, black spruce, quaking aspen, balsam poplar, larch (tamarack) and paper birch. Northern Canadian forests have all of those, plus jack pine, balsam fir and lodgepole pine. Since northern Canada and interior Alaska share the same grueling climate and extremes of daylength, why are the Canadian tree species absent from ...