The UMass Amherst logo system plays a central role in shaping how our brand is recognized and understood. As the most visible representation of our identity, the wordmarks and visual symbols provide consistency, credibility, and structure across all university communications.
The UMass Brand Portal provides the tools, guidelines, assets, and support you need to communicate UMass Amherst’s identity clearly, consistently, and with impact.
Explore the UMass Asset Library to find approved logos, templates, photography, and other brand materials you need to create on-brand communications in one place.
The new seal and brand mark fill gaps in UMass Amherst’s visual vocabulary, which originated when the previous university seal, a version of the Massachusetts state seal, was discontinued in 2011.
New University Seal and Brand Mark Unveiled by UMass ... - UMass Amherst
The UMass Amherst visual identity is a powerful expression of who we are: a public research university with a bold spirit, an inclusive community, and a forward-thinking mission.
When referring to the school as part of UMass Amherst, use Manning College of Information and Computer Sciences at the University of Massachusetts Amherst.u2028 Contact us with questions about using the CICS branding elements or assistance implementing these guidelines.
UMass Amherst advances academic excellence through research, teaching, and engagement across campus. Students and faculty drive discovery through programs, scholarship, and events that extend beyond the classroom.
More from University Relations UMass Amherst-specific guidelines and downloads (not Marieb College of Nursing) created by University Relations.
Campus Full of Opportunities Commonwealth Honors College students have access to the extensive resources of UMass Amherst — a large research university with roughly 100 majors and wide-ranging opportunities for student engagement.