Business Insider: We shopped at Under Armour and saw why it's still struggling to win over women
Under Armour has been trying to reach women for years, but its efforts still appear to be falling short. The sportswear company has long described the women's apparel market as a big opportunity for ...
We shopped at Under Armour and saw why it's still struggling to win over women
South Carolina women's basketball fans will have a new way to cheer on its student-athletes this postseason. Together with Under Armour, each of the 16 members of the team will have a custom shirzee – ...
Women's 3x3 basketball league Unrivaled has signed a deal with Baltimore-based Under Armour. The retailer will provide apparel for both on and off the court. Unrivaled kicks off its first season Jan.
BALTIMORE (WJZ) -- Baltimore's own Under Armour launches a $15 million campaign to win over women. It's all part of CEO Kevin Plank's plan to expand the multi-billion dollar business. Meghan McCorkell ...
The Baltimore Sun: Under Armour’s new CEO will focus on building a global brand, sharpening design of footwear and women’s apparel
Under Armour’s new CEO will focus on building a global brand, sharpening design of footwear and women’s apparel
The New York Times: Under Armour Wants to Dress Athletic Young Women
Under Armour has continued to make its mark within the women's basketball world, this time with Nika Mühl. The brand added the former UConn star to its basketball roster as Mühl signed a multi-year ...
Forbes: Under Armour’s Focus On Women Is Paying Dividends In Innovation And Sales