Fast Company: FIFA’s 2026 World Cup logo is part of a confounding branding trend in sports
“That’s it?” many seemed to be asking last week when, at the end of the gala 45-minute FIFA World Cup 26 Official Brand Launch ceremony, an underwhelming logo comprised of a fat “2” and “6” overlain ...
FIFA’s 2026 World Cup logo is part of a confounding branding trend in sports
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